Product Description
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator’s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter con… More >>

Focus Group Interviews in Education and Psychology

• Previous Entry: Real Education: Four Simple Truths for Bringing America’s Schools Back to Reality
• Next Entry: Canvas Print, Y is for Youngster and Yankee – 20 x 30